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Data Defined Futures-1

Wednesday 29th April | Mercedes-Benz World

Where CIOs Redefine the Next Era of Intelligent Leadership

Data Defined Futures is a flagship event designed exclusively for CIOs and senior IT leaders, bringing together the strategic insight needed to navigate an era where AI, data, and cybersecurity are transforming the enterprise at unprecedented speed.

Across a day of thought‑provoking keynotes, live demonstrations, and peer‑to‑peer discussion, the event explores how AI is reshaping the CIO remit - from governing and scaling intelligent technologies to balancing speed, trust, and responsibility in an autonomous future.

Hear from leading experts, connect with peers, and experience a Mercedes‑AMG track experience as part of the day.

 

Agenda:

09:30- Arrival on the starting grid

10:00-  Opening Remarks from Hosts & CEO Introduction

 10:30- Infrastructure & Digital Resilience in the AI Era - Rob Lay, CTO Cisco UK&I

11:00- Navigating the future of 
Intelligent Data Infrastructure – Matt Watts

13:00- Time to refuel at lunch

13:45- Welcome to our celebrity hacker - Glenn Wilkinson

15:00- Chequered flag & networking

16:30- Event conclusion

Why attend?

Infrastructure & Digital Resilience in the AI Era
Explore why digital resilience and infrastructure performance are now critical to scalable implementation of AI projects

Turn Disruption Into Advantage
Learn how organisations are mastering intelligent data, hybrid cloud, and AI at scale.

See Through the Eyes of a Hacker
Experience a live ethical hacking session with Glenn Wilkinson to understand real attacker mindset.

Experience Mercedes‑AMG Performance
Enjoy a professionally instructed 30‑minute AMG driving experience.

Register your interest below!

Spaces are limited

 

Meet the speakers

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Rob Lay

Solutions Engineering Director & CTO at Cisco

Rob has more than 25 years of experience in the IT industry, building his career across engineering, architecture, and leadership roles. He began as a network security engineer, progressing through technical contributor positions before moving into technical leadership over the past 15 years. Rob has worked across multiple vertical markets, delivering consulting, managed services, and presales guidance for organisations ranging from small businesses to major systems integrators.

He joined Cisco four years ago to lead the Cyber Security presales team for the UK and Ireland, guiding significant product innovation and solution development across the security portfolio. Today, Rob leads the UK&I technical go‑to‑market organisation across Enterprise, Public Sector, Commercial, and Partner teams, helping customers understand the value Cisco technology can deliver. With experience spanning security, cloud, architecture, and strategy, Rob continues to help organisations improve their digital resilience and prepare for the future of cyber security.

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Glenn Wilkinson

Hacker | Speaker | Founder

Glenn is an ethical hacker, keynote speaker, and founder who helps organisations understand how real attackers think and operate. With a background in technical research, he demonstrates how threats unfold through live demonstrations, real‑world stories, and insights that help audiences translate risk into meaningful action. Glenn’s talks blend technical scenarios, human behaviour, and the mindset required to build cyber resilience.

He illustrates how the decisions made inside a billion‑dollar organisation can be influenced by small, overlooked weaknesses, and how shifting thinking towards attacker behaviours can transform security outcomes. Glenn has presented at major global conferences, and his work has appeared across well‑known media platforms, where he explains emerging threats and the importance of proactive security. He has advised technology creators and innovators on building safer digital experiences and continues to support organisations in strengthening defences and staying ahead of the evolving threat landscape.

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Matt Watts

Owner, Director Six Words

Stories shape how people understand technology, brands, and the world around them, and Matt Watts has spent his career helping companies tell those stories effectively. With years of experience working in technology, Matt has focused on transforming complex ideas into compelling narratives that help people grasp the value and potential of emerging innovations.

He has worked with teams to develop brand stories, product messaging, and content that resonate with audiences, ensuring organisations communicate not just what they do, but why it matters. Matt specialises in storytelling around the future of technology, including cloud, sustainability, quantum, and more. He helps leaders explore how technology impacts individuals, businesses, and the wider world, and what that means for the future. Through his work at Six Words, Matt partners with companies to uncover the stories that define them, strengthen their identity, and shape how their future vision is understood.

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